Siren Sophia Loren christens the newest floating city

Sophia Loren and Gerard Depardieu arrive for the launch of MSC Divina

The bustling French seaport of Marseille provided a perfect stage and backdrop for a Hollywood-style launch – the naming of the new MSC Divina, the latest jewel in the crown of MSC Cruises’ ever-expanding fleet. The ship is as long as three football fields. And there in the limelight to cut the ribbon for the smashing of the champagne across the newcomer’s bow was screen legend Sophia Loren, the fleet’s long-standing godmother. French film star Gerard Depardieu was her leading man, there to laud MSC Cruises and the story of the new floating city.

The exclusive event late May included a gala dinner and entertainment from illustrious performers.  Every detail of the on-board experience and the christening was carefully considered to reflect the colours, the scent, the history and the culture of the Mediterranean and particularly the south of France, offering guests an opportunity to enjoy the region’s celebrated values of authenticity and warm hospitality.

The launch of the MSC Divina at the French port of Marseille on a balmy evening

Continuing MSC Cruises’ tradition of naming its ships in different European ports, the family- owned company and the port paid homage to Marseille and its centuries-old customs.

“We could not have found a better choice than Marseille, where the majority of our French guests embark all year round and where MSC ships will call 80 times in 2012, bringing over 280,000 international guests to the region,” said MSC Cruises CEO Pierfrancesco Vago.

MSC Cruises is the world’s leading cruise company in the Mediterranean, South African and Brazilian markets and operates across the globe. Its modern fleet comprises 12 ships. MSC Divina offers seven-night East Mediterranean return cruises fromVenice or Istanbul from $A939 per person, twin share.

The facts:

  • The stern of MSC Divina has an infinity pool over 7m wide and a kids-free area
  • 1751 suites and cabins
  • Up to 4363 guests
  • 1125 cabins will have balconies
  • Butler service
  • Sun deck with jacuzzis
  • Exclusive MSC Yacht Club facilities – travelling First Class with all the pampering extras

*Images courtesy of MSC Cruises

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